Living Expert: Web design and development for a real estate company in Dubai

Client

Living Expert Properties

About the Project

Living Expert Properties is a renowned real estate company specializing in buying, selling, and renting properties in the UAE. The client sought a comprehensive solution to showcase their company profile, list available projects, and incorporate a lead management dashboard for daily operations. The project was divided into key stages: UI design, development, and LMS integration to streamline the sales and marketing team's efforts.

My Role

Requirements gathering
Research & Analysis
Wireframe
UI Design & Prototyping
Testing
Client Training

Timeline

1. Requirements gathering	1 Week
2. Research & Analysis	1 Week
3. Wireframe	1 Week
4. UI Design	10 Days
5. Web Development	35 Days
6. User Testing	1 Week
7. Client Training	1 Week
Launch Date	17 Jan 2025

1. Requirements gathering session

During the requirements gathering session for Living Expert Properties, we outlined key objectives and deliverables to address the client’s needs for web development for a real estate company in Dubai. The primary business goals included establishing a strong digital presence, streamlining property listing management, and enhancing lead tracking for improved operational efficiency. The website will feature a dedicated company profile section, dynamic property listings with advanced search filters, and user-friendly contact forms to facilitate inquiries. To support the sales and marketing teams, a centralized lead management system will be integrated, offering tools for lead tracking, automated assignments, and performance analytics. Additionally, the UI/UX design will focus on creating responsive, intuitive, and brand-consistent interfaces to ensure seamless user navigation across all devices. From a technical perspective, the solution will be scalable, secure, and compatible with existing CRM tools while adhering to GDPR compliance. These discussions provided a clear roadmap for the project, which will be executed in stages—design, development, and LMS integration—tailored specifically to meet the needs of real estate web development in Dubai.

2. Research & Analysis

The research for the web development project for Living Expert Properties in Dubai focused on understanding industry trends, user expectations, and technical requirements. Real estate companies in Dubai prioritize digital platforms with features like advanced search filters, property showcases, and mobile-friendly designs to attract clients. Competitor analysis highlighted the importance of visually appealing, responsive websites with user-centric navigation. Targeted keywords such as real estate web development in Dubai and property listing solutions were identified for SEO to boost visibility. These insights will guide the design, development, and integration phases to deliver a scalable and effective solution tailored to the client’s needs.

3. Wireframe

The wireframe for the web development project for Living Expert Properties in Dubai serves as a visual guide for the website’s structure and layout, focusing on user experience and business goals. The homepage will feature a professional layout that highlights the company profile, featured properties, and calls-to-action for inquiries. The property listings page will include advanced search filters and a grid-style layout for easy navigation. Each property’s details page will display key specifications, images, and contact options. An "About Us" section will showcase the company’s expertise, while the contact page will provide an inquiry form, location map, and contact details. The lead management dashboard will centralize lead tracking and analytics for the sales team. The design follows a mobile-first approach, ensuring responsive functionality across all devices, with a user-centric layout to enhance ease of navigation. SEO best practices are integrated into the structure, targeting keywords like real estate web development in Dubai, property listing solutions, real estate website design, Dubai real estate platform, property management website, and SEO for real estate websites. This wireframe will guide the development process, ensuring the final product meets both client needs and user expectations.

4. UI Design & Prototyping

After carefully reviewing the client's feedback, the design was refined and finalized for the next phase. The completed layout, including graphical assets and other key elements, was shared with the frontend developer through Figma. This ensured that every aspect of the design would be accurately translated into the website's frontend, setting the stage for seamless development and implementation.

5. Web Development

The web development phase for the Living Expert Properties project focused on transforming the finalized design into a fully functional website. The frontend developer utilized the assets and specifications provided in Figma to begin coding the website, ensuring that the layout, features, and user interface were implemented as intended. The development process included integrating key components like the property listings page, advanced search filters, the lead management dashboard, and responsive design elements. The website was built with a mobile-first approach to ensure optimal performance across all devices.

6. Testing & staging

A comprehensive website testing process was conducted to ensure robust security and identify potential vulnerabilities, including backend tests and reporting functionalities. The testing phase involved evaluating user flows to ensure smooth navigation and a seamless user experience. Additionally, lead flow and other critical backend components were carefully assessed. Special attention was given to safeguarding user data and privacy, ensuring that all features operated effectively and efficiently to meet the highest standards of performance and security.

7. Client Training & Handover

Once the deployment process was completed, we conducted thorough client training and handover sessions to ensure a smooth transition to website management. These sessions covered topics such as content updates, user engagement strategies, analytics interpretation, and basic troubleshooting. Additionally, we provided comprehensive documentation and support materials to empower the client to effectively manage and optimize the website’s performance after launch.