Client
Anand Track & Field
About the Project

The client needed a website upgrade to sell top-quality Track and Field & Weightlifting Equipment globally. They desired a modern design, easy shopping experience, secure payments, and fast shipping. Additionally, they sought SMS updates and smart marketing strategies to retain customers. The goal was to improve the website to boost sales. Collaboration was sought to achieve these objectives.

My Role
  • Requirements gathering
  • Research & Analysis
  • Wireframe
  • UI Design & Prototyping
  • Testing
  • Client Training
Timeline
1. Requirements gathering 04 Days
2. Research & Analysis 05 Days
3. Wireframe 01 Week
4. UI Design 10 Days
5. Web Development 25 Week
6. User Testing 05 Days
7. Client Training 04 Days
Launch Date July 2022
1. Requirements gathering

User research was conducted over a span of four days to gain insights into the needs and preferences of the target audience. Additionally, a thorough analysis of competitors' designs and current industry trends was performed. A detailed presentation summarizing the findings was then shared with the client for review and discussion.

2. Research & Analysis

Wireframes were meticulously crafted over the course of five days to translate conceptual ideas into visual representations of the user interface's layout and structure. These wireframes served as the foundation for the design process, outlining key elements such as navigation flow, content placement, and interactive features. By conceptualizing the interface in this manner, we were able to establish a clear blueprint for the subsequent stages of design and development.

3. Wireframe

I spent five days diligently developing prototypes, transforming wireframes into interactive mockups that demonstrate the functionality of the user interface. These prototypes provided a firsthand experience of how the design flows and operates in a simulated environment. By incorporating interactive elements and navigation pathways, I enabled stakeholders to gain insights into the user experience and offer feedback. This iterative approach allowed me to refine the design to meet project goals before moving forward with development.

4. UI Design & Prototyping

Taking branding concepts into careful consideration, the UI style guide was meticulously crafted in just three days. It provided clear direction on design principles, components, and guidelines, ensuring a cohesive and authentic brand experience across the user interface.

5. Testing & staging

Within a week, I meticulously designed and finalized the visual elements of the user interface, encompassing color schemes, typography, icons, buttons, and other graphical assets, along with integrating essential e-commerce elements seamlessly.

6. Client Training & Handover

Screens