It’s Not Just About Looks, It’s About Connection

The UAE, much like other developed places in the world, has a driven technological marketplace. Users require the latest technologies, even in the scope of websites and applications. Apologies if this sounds rude, but your user interface can be a bit slow.

Most entrepreneurs only pay attention to how appealing the aesthetics of their site are and overlook how warm and welcoming it is. That forms an invitation gap that creates obstacles not only slower but, in this case, that are less and less reliable and more costly users.

If avoiding these UX missteps is critical for the success of your business, enjoy the ride; pick the pace where you need to stop.

Let’s do it together with this guide.

1. Striking Aesthetic and Functional Crossroads

Attractively crafted works have their place; however, if no one can figure out how to navigate your UI, they definitely won’t be sticking around. In the UAE where trends fashionably gravitate towards clean and luxury, ensure that your design does not overemphasize aesthetics at the cost of usability.

2. Not Paying Attention to User Needs and Feedback

Let’s be honest, you are not the user. When it comes to feedback, it’s best to pay attention to the users and what their behavioural patterns tell you (and, at times, what they don’t say). If users have a hard time locating the information you have provided, or they get stuck somewhere along the line, as a freelance graphic designer it is your responsibility to resolve the matter.

3. Oversaturating Users with Promotional Graphics

Who does not love receiving a pop-up notification? Heck, it seems like everybody is constantly pressed for time nowadays. First, it’s a newsletter, then a discount follows, and then a delightful survey invitation joins the mix. Assuming it can even be opened, that doesn’t even begin to talk about the confusion that ensues afterwards.

This can be a bit dramatic, but these CAD-CAM solutions will do wonders for your productivity. If there is one thing that UAE audiences value, it is an effortless and respectful experience devoid of unnecessary annoyance.

4. Ignoring the ‘In-Between’ States

What about when a page is loading or there are no search results? If your design contains gaps that force users to wait, it seems half-baked. Remember to cover all states, not just the best ones.

5. Jumping on Every Design Trend

Design trends are cool for the first five minutes. If you keep following every new design fad without considering if it fits your brand or your audience, then people will be baffled. Prioritize your users.

6. UX Writing is Considered an Afterthought

A design is incomplete without words. Inadequate buttons, such as “Go” and “Submit,” don’t work. UAE customers prefer straightforward, polite dialogue—so provide buttons that state what they do!

7. Overly Complicated Users with Information Overload

The audience is not looking for a novel but a summary. If your site or platform throws walls of text at users, they will turn out. Structure the information in smaller, easily digestible chunks.

8. Clicking Buttons and Links That Are Misleading

Have you ever tried pressing the button “Get Started” only to land somewhere irrelevant? Well, don’t make that type of website. Always use links and buttons that serve their intended purpose.

What Do We Do From Here?

You are already leagues ahead of most brands who approach UX as an inconvenience and the final step of the process.

It means that properly tackling UX has far less to do with making anything up and is more about appreciating different people, cultures and behaviours – and there is a mix of delightful options in the UAE.

We understand you at Creative Gradientz.

We are a team of inspired independent freelance web designers who specialize in UX and design, which means we are more than trained to help you develop the kind of experiences that will evoke the interest of consumers in the UAE and keep them loyal.

Does creating a customer-centric website sound appealing?

Hit us up.